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Value 01

Be you

“Know Thyself"

Value 02

Create Experiences

"If you want to build something that’s truly viral you have to create a total mindf*** experience that you tell everyone about."
Brian Chesky

Value 03

Exemplify trust

“Whoever is careless with the truth in small matters cannot be trusted with important ones.”
Albert Einstein

Value 04

Fierce Empathy

“Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes.”
Daniel Pink

Value 05

Practice Artistry

“Whatever your life's work is, do it so well that the living, the dead, and the unborn could do it no better."
Martin Luther King

Value 06

Bold Behavior

“Make no little plans; they have no magic to stir men's blood.”
Daniel Burnham

Value 07

Laser Focus

“If there’s any chance to send stuff to other star systems, we need laser-focus.”
Elon Musk

Value 08

One is None

“The ego is not master in its own house.”
Sigmund Freud