03
Briefing:
“Know Thyself"
Socrates
"If you want to build something that’s truly viral you have to create a total mindf*** experience that you tell everyone about."
Brian Chesky
“Whoever is careless with the truth in small matters cannot be trusted with important ones.”
Albert Einstein
“Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes.”
Daniel Pink
“Whatever your life's work is, do it so well that the living, the dead, and the unborn could do it no better."
Martin Luther King
“Make no little plans; they have no magic to stir men's blood.”
Daniel Burnham
“If there’s any chance to send stuff to other star systems, we need laser-focus.”
Elon Musk
“The ego is not master in its own house.”
Sigmund Freud