03
Briefing:
Value
01
Be you
“Know Thyself"
Socrates
Value
02
Create Experiences
"If you want to build something that’s truly viral you have to create a total mindf*** experience that you tell everyone about."
Brian Chesky
Value
03
Exemplify trust
“Whoever is careless with the truth in small matters cannot be trusted with important ones.”
Albert Einstein
Value
04
Fierce Empathy
“Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes.”
Daniel Pink
Value
05
Practice Artistry
“Whatever your life's work is, do it so well that the living, the dead, and the unborn could do it no better."
Martin Luther King
Value
06
Bold Behavior
“Make no little plans; they have no magic to stir men's blood.”
Daniel Burnham
Value
07
Laser Focus
“If there’s any chance to send stuff to other star systems, we need laser-focus.”
Elon Musk
Value
08
One is None
“The ego is not master in its own house.”
Sigmund Freud